Rebranding from Felder Machinery to Arbutus Tools

Dec 28, 2023

Enhancing Customer Experience and Product Offerings

We're rebranding from Felder Machinery to Arbutus Tools and we're here to bring the good news! 

Why the new name?

Felder Machinery Imports has evolved to better align with our commitment to Vancouver Island. Introducing Arbutus Tools, our dedicated identity for local customers in Vancouver Island and BC. This distinct persona, separate from our Winnipeg store, enables us to offer a wider range of brands and cater specifically to the needs of BC woodworkers.

What's Next?

Enhanced Website Experience

As part of the rebranding process, Arbutus Tools will unveil a brand-new website designed to provide an enhanced shopping experience. The website will feature a user-friendly interface, improved navigation, and a modern layout that allows customers to easily find and purchase their desired tools. With optimized search functionalities and detailed product descriptions, customers will have all the information they need to make informed decisions.

Promotions and Special Offers

Arbutus Tools understands the importance of providing value to its customers. To celebrate the rebranding, the store will launch exciting promotions and special offers. Customers can look forward to exclusive discounts, bundle deals, and limited-time offers on a wide range of tools. We appreciate our customers continued support over the years. Make sure to sign up for our monthly newsletter and email list  to keep up to date on new products and deals.

Better Customer Experience

Arbutus Tools values its customers' opinions and aims to provide products that align with their needs and preferences. The rebranding process includes a renewed focus on gathering customer feedback and understanding local demand. Feel free to let us know what you would like to see from us. We are always looking for new products that we can supply you with.

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